Monday, September 29, 2014

Sorta Paperdolls

Hero Machine version 3 is an online application that allows you to design your own comic book character. Aside from mixing and matching available costumes, one can also mix and match body parts. This allows you to create a variety of poses for your character.

It is like playing with paper dolls only you can do more. All of these three characters were created using HM3.

To try HM3 go here:

Wednesday, September 24, 2014

I don't get it

I don't get...

(1) why some local collectors are selling (to local buyers) Rhino, Mysterio and other Marvel Universe action figures with a high mark-up when there are stocks available in the local stores at a lower price.

(2) why these figures are made available just recently in the local toy stores when they have been released last year and the toy line has been discontinued/re-branded.

(3) why a change in name warrants an increase in price without changing the quality, only the packaging,

(4) why the official distributor of the new/re-branded Marvel Universe figures insists on selling them at a high price when other small-time sellers are offering them at a lower price especially those obscure characters like the Death's Head.

I didn't get the Death Head and the Guardians of the Galaxy figures. They will be peg warmers eventually. I'll wait for them to lower their prices. If they run out of stock, it's okay. I don't really want those figures that bad.

I did get for myself the three figures in the above photo. They are cheaper than the re-branded line.  I'm keeping my lust for these toys under control.

Tuesday, September 23, 2014

Mattel's Barbie Marketing 2014

After the recent poor sales of Barbie items, especially earlier this year, let's see how Mattel is promoting the brand to promote sales.

Styling by Rachel Zoe
The Good: They used a playline doll and made her look like a collectible.

The Bad: The doll maybe playline but the clothes and accessories are mostly collectible.

Muse for a Moschino Collection
The Good: The runway was used blatantly to promote the Barbie brand.

The Bad: The 80's is an acquired taste.

Instagram Campaign
The Good: We get to know Barbie's personality more, what lifestyle and brands she likes to promote.

The Bad: She may have a split personality if she likes both Rachel Zoe's style sensibilities and the Moschino collection inspired by her.

It is obvious that Barbie is trying to reclaim her role as a fashion doll. She could just be successful. I just don't know how she can manage that if she thinks she can be anything she wants to be or take on any job. What's that phrase, "jack of all trades and master of none"?

That's just the brand image promotion. What's about the actual products? Will there be an improvement especially in the playline dolls (their biggest and most important market)?

The Holidays are coming and it is the time of the year where toys sell the most. Toy companies are doing their darndest to promote their products. How will Barbie's marketing team fare? We'll soon find out. It's just fun to take down notes, for history lessons at least.