Old doll. Contemporary fashion. New look.
1. I don't want to buy a new doll. The old ones can still work it.
2. I don't want to buy too many mass-produced doll clothes especially if they cannot be mixed and matched. If everybody will, our dolls will look like they're wearing a uniform.
3. I want my dolls to look different (from yours). It's my way of saying, "I can think on my own."