For three straight years, Barbie is still on a losing streak. On the 1st quarter of 2015, sales were up in the US but international sales pulled it down.
I wish they don't have a sole distributor locally. Richwell, the local sole distributor marks up the Barbie dolls way too high. If they only had a competition, the prices will be more reasonable and maybe, the dolls will sell more (unless the new distributor agrees with Richwell's price scheme, then let them suffer the same fate).
I wonder how it is in other international market.