Make it (the doll) work.
Hopefully, it will create something like this:
Hopefully, it will create something like this:
Friday, November 16, 2012
Wednesday, November 14, 2012
Marvel Universe Scarlet Witch Custom
It's sad that a number of collectors were fooled to believe that the recent Scarlet Witch is a rare figure, making them pay more for the item. Locally, somebody payed at around US$24 (poor guy) when internationally a lot of sellers let it go for US$14 or less. (I checked eBay selling history.) How did that happen? Simple, by controlling the distribution!
Here's how. Make the item scarce in a most areas, ideally where a lot of collectors reside (group A). Make that same item available where there are ample number of collectors who are willing to resell (group B). Create some good publicity about the item via blogs or video reviews to pique everybody's interest. Group B will hoard the items thinking that they can make a profit from group A. And the manufacturer wins because their item will sell out to group B whether or not group B will be successful in reselling them.
Unlike Mattel, Hasbro didn't have to resort to labeling/branding something as "collectible", "limited edition" or "for the adult collector" because branding means additional cost without adding value to the product. They are making their products sell faster (because selling slow makes the seller lose money) just by distributing cunningly. Don't you just love marketing strategies? I'm learning a lot each day.
Here's how. Make the item scarce in a most areas, ideally where a lot of collectors reside (group A). Make that same item available where there are ample number of collectors who are willing to resell (group B). Create some good publicity about the item via blogs or video reviews to pique everybody's interest. Group B will hoard the items thinking that they can make a profit from group A. And the manufacturer wins because their item will sell out to group B whether or not group B will be successful in reselling them.
Magneto (center) with son Quicksilver(L) and daughter Scarlet Witch (R)
Unlike Mattel, Hasbro didn't have to resort to labeling/branding something as "collectible", "limited edition" or "for the adult collector" because branding means additional cost without adding value to the product. They are making their products sell faster (because selling slow makes the seller lose money) just by distributing cunningly. Don't you just love marketing strategies? I'm learning a lot each day.
Tuesday, November 13, 2012
Happy Family, a Sylvanian Clone (Review)
I have been buying a number of Sylvanian Families (by Epoch) accessories for my LPS Blythes and Marvel Universe action figures but like most popular toy brands, they are quite expensive for my taste. I'm glad that there is an alternative, the Happy Family. This is a review for the Happy Family extension house. It is similar (but not exactly the same) to the Beechwood extension house and the Summer House. The latter is priced at around US$80 while I got the Happy Family house at around US$16. Now that makes me happy!
The Package
The package was successful in attracting this buyer. The box has a clear window that displays the contents. It also shows photos having the Sylvanian Families vibe all over the box. The language used is Chinese-English (as opposed to British-English and American-English).
One thing peculiar is the logo on the box. The original one is covered by a sticker. I doubt it's a misprint. I bet it has a story but I'm not in the mood to speculate.
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