This entry is inspired after reading another blog (http://dollsaga.wordpress.com/2012/08/29/when-barbie-was-9-99/). So when did doll prices sky-rocketed?
Some say it was when these dolls were seen as collectible items that could fetch a higher price in the future. That sort of gave them the right to be expensive to start with. Dolls are mainly grouped in two--the collector/limited edition and the play line. That distinction alone spells a big difference in price. Some play line dolls have comparable quality with the collectors edition dolls, so it's not always about quality. It's the mere branding.
At first, I thought it was our fault that the prices went high. We kept on patronizing their products. They saw we were willing to pay so they asked for higher prices.
But then I asked myself, why are we doing that? I realized that they made us. There is this delusion being unconsciously implanted in our minds that a high price means a high quality.
I have a friend who creates custom jewelries. I asked her how she prices her items. She said that one should know the buyer to figure out the best price for the item offered to the specific buyer. Some customers wouldn't buy a cheap item for the sole reason that they are cheap. When she figures out that a certain customer abhors cheap jewelries, she instantly charges them triple the price she offers to her friends.
You have to understand their need for this delusion. The more they can make us pay for something, the more they will earn.