Monday, March 2, 2015
Saturday, February 28, 2015
Notes
- For 3 consecutive years, sales of Barbie dolls have declined. It is down by 16% last year, 3% in 2012 and 6% in 2013. (source1)
- Sales of toys in the US grew by 4%. (source2)
- Barbie's core demographic narrowed down to kids 3 to 6 years old (from 3 to 9 years old). (source1)
- Young girls have been favoring electronic toys and toys based on movies. (source2)
- Habro's revenue increased by 5% last year. (source3)
- Overseas sales is about half of Hasbro's revenue last year. (source3)
- Hasbro's overseas sales increased by 8% last year, while only 1% rise in US and Canada. (source3)
How telling is that?
Eyes pop less

Others like big anime eyes on their dolls but to me they look like eyes that grew a face. Not that I don't like funny looking things (I do keep a couple of Takara Licca and Jenny), I just don't like to have most of my dolls to look too funny. I think there is more humor in the irony of looking serious but nobody is taking you seriously.
When I got a Hairtastic Barbie doll, I was itching to do something with her eye-popping look. I wanted to shrink her head but I don't want to risk what acetone will do to her purple hair or to her vinyl face. I heard about dolls that got discolored after shrinking. Shrinking was out of the option.
I figured I can repaint her eyes. Her head doesn't seem too huge when compared to other dolls. I retained the lashes and resized the eyes. Her molded lower eyelids now looks like eyes bags. Honestly, I can take the eye bags than have her eyes bigger than her mouth.
I wanted to have dolls with different hair color. She used to look funnier when grouped with my other dolls. But she's okay now.

Do you know that I resisted buying this Hairtastic Barbie for over a year? I was waiting for it to go on sale last December but I didn't see it at the warehouse sale. I visit this certain store every now and then just to check if it is still available, but every time I resist buying it. A few days ago, I decided to get it to complete my rainbow hair collection. I got it despite its exorbitant price even after being a peg warmer for about a year. No matter how reasonable in a business perspective the price is, I sometimes get the feeling that I got cheated. The problem with getting the feeling of being cheated is that there is a chance that one won't buy again. I wonder how many more times do I need to feel cheated before I my eyes pop open and completely stop buying Mattel products.
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