Discounted

March is when new toys get released locally both from Hasbro and Mattel. In the Mattel lineup, I only wanted resort Grace. The rest can wait until sale season.  With Hasbro, I want a number of Marvel Infinite Series figures both from last year and this year.

Local Hasbro distributors are doing the same gimmick once again of creating an illusion that there is a low supply. They did this with the Avengers movie figures back in 2012. They did this last year with the later waves of Marvel Infinite Series figures. And now they are doing it again with the 1st wave for 2015.

They just display a few pieces on the shelves to create an illusion that they ran out of stock, that a lot of collectors are panic buying. In a lot of toys stores I went, I asked for the Beast action figure and the sales clerks are trained to say that it was the first to ran out and that I should just get the other figures left. That was two weekends ago. Although I wanted what was left on the shelf, I don't want it that bad. I can wait for the sale so I left without buying. Luckily I was able to get one, and at a discounted price to boot.

In the collecting scene, the word "rare" is often misused. A lot of times, the rarity is controlled by the distributor and not the manufacturer. Just because it was made scarce in one location, Marvel Infinite Series figures are rarely rare. It just means that some other location got more shipment. And sometimes buying from that location is cheaper than buying locally. That is how I got my Sandman figure, from a secondary market at a discounted price.

I am not falling to the local distributor's trick once again. They created an illusion that the Ares, Valkyrie and Red She-hulk figures were rare. I was forced to get them at a secondary market. Although I got them at a price lower than the local distributor's original price, the distributor lately offered it at a much lower price. I should have waited but no, I became emotional about the low supply and the illusion of rarity.

Lessons learned.