Mattel's Barbie Marketing 2014

After the recent poor sales of Barbie items, especially earlier this year, let's see how Mattel is promoting the brand to promote sales.

Styling by Rachel Zoe
The Good: They used a playline doll and made her look like a collectible.

The Bad: The doll maybe playline but the clothes and accessories are mostly collectible.


Muse for a Moschino Collection
The Good: The runway was used blatantly to promote the Barbie brand.

The Bad: The 80's is an acquired taste.


Instagram Campaign
The Good: We get to know Barbie's personality more, what lifestyle and brands she likes to promote.

The Bad: She may have a split personality if she likes both Rachel Zoe's style sensibilities and the Moschino collection inspired by her.

It is obvious that Barbie is trying to reclaim her role as a fashion doll. She could just be successful. I just don't know how she can manage that if she thinks she can be anything she wants to be or take on any job. What's that phrase, "jack of all trades and master of none"?

That's just the brand image promotion. What's about the actual products? Will there be an improvement especially in the playline dolls (their biggest and most important market)?

The Holidays are coming and it is the time of the year where toys sell the most. Toy companies are doing their darndest to promote their products. How will Barbie's marketing team fare? We'll soon find out. It's just fun to take down notes, for history lessons at least.

One of the seven

Have you caught yourself while you examine publicity photos for the new must-have doll? Your eyes widen with excitement. Your mouth open for more air. The heart races while the fingers help you navigate through the irresistible. You imagine the pleasure that will be. You want it. Bad.

Hold it. Take a selfie. That's lust. And you're consuming porn.

Eventually, you'll give in.

That Day, That Day

It's supposed to be like this and it's all okay, like that song.

All About That queen

I was browsing FB profiles and I came across a local beauty queen's. She's also an unpopular actress and a public figure so she shares photos of her family. I like that she's a doll hobbyist and shares her work via FB. She makes clothes and customizes dolls. I like some of her dolly jewelries. Great work.

She also shares her sense of humor on her FB page. The thing is, the jokes she posted were mostly about fat women. She is a beauty queen. I was expecting more beauty queen jokes. Oh wait, there was a joke about contesting the winner of a Muslim beauty pageant. Fat women and Muslim women, she finds them funny.

Somebody cue Meghan Trainor's All About That Bass.

One Direction Singing Dolls Review

I have been seeing the One Direction (1D) Dolls by Hasbro in toy stores for some time now. They were initially sold at US$50 locally. As expected, they became peg warmers. Now, they are being sold at US$18 each. The Harry and  Niall dolls were already sold out.

Unfamiliar with the quality of these dolls, I initially both just one (Zayn). I was satisfied with the quality. I decided to get two more. Zayn was already out of the box when I thought of making this review.